Decision-Making

All articles on Decision-Making.

You’re Not Too Busy. You’re Unbalanced.

In my first years in product management, I had all the tools: Jira boards, sprint backlogs, wiki pages, stakeholder decks. Yet the same conversations kept recurring. About priorities. About why we’d dropped things. When I mapped two sprints of actual work against the type of contribution each task made, the pattern was obvious. I wasn’t overloaded. I was unbalanced. The category I was systematically ignoring was Clarity — the one that makes every other type of work more effective.

· Decision-Making, Practice · 7 min read

Define Your Failure Signal Before You Ship

In December 2022, my team at Trusted Shops killed the biggest feature of the year. Not because it stopped working. Because it worked too well on the wrong axis. We had pushed review questionnaire conversion up by a huge percentage. Internally, the win of the year. Three months later, we rolled it back. We learned that the volume of negative reviews mattered more to our customers than the volume of reviews overall.

· Metrics, Decision-Making · 5 min read

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