All articles from March 2026.
In December 2022, my team at Trusted Shops killed the biggest feature of the year. Not because it stopped working. Because it worked too well on the wrong axis. We had pushed review questionnaire conversion up by a huge percentage. Internally, the win of the year. Three months later, we rolled it back. We learned that the volume of negative reviews mattered more to our customers than the volume of reviews overall.
Most product teams I’ve worked with believe they have a strategy. They can talk about it in meetings, reference it in planning sessions, and nod along when leadership mentions it. But when I ask a simple question, “Can you show it to me?”, the room gets quiet. That silence tells me more about the state of a product organization than any roadmap ever could.
Your VP rewrote the project scope in April, championed it in the all-hands in June, and by September, when the integration failed and three teams were blocked, opened the incident review with “Help me understand what went wrong on the execution side.” You were the execution side.